I came across an AWESOME infographic this morning that breaks down some very interesting case studies.
As most of you know besides offline marketing, I LOVE paid marketing in particular Media Buys aka Banner Ads.
One of the case studies was by Quaker Oats, they purchased a banner ad on Yahoo and each time the ad ran their traffic search volume on their website grew by a whopping 28% which in turn increased sales by over a MILLION dollars!
There were other case studies as well with twitter and etc. (more…)
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