One very common question that I get all the time when I recommend to students how much to charge for their services, is this:
“Why would anyone pay me so much for something so easy?”
For example like installing an autoresponder or create a QR Code and etc. However what they fail to remember is that their clients aren’t actually paying for that simple install, they are paying for your knowledge and how your “small and simple” service adds to their bottom line.
It might only take you 10 minutes to install an aweber optin form to their website but stop and think just how many customers contacts that will collect with that simple little action that YOU did over the next 10 year and etc. It is truly immeasurable!
I came across these FANTASTIC article at mashable this morning that will explain this better
Are you as confused as I was when I first started looking into Google+?
I was so used to Facebook and was resisting Google+ but then I came to realize that Google was not just going to sit back and let Facebook take over this area of the internet. So I decided to dive in and low and behold, I actually started enjoying it WAY more than Facebook. There is WAY less privacy invasion going on which is AWESOME!!
I hope you really enjoy this infographic that I had made for you:) (more…)
I trust you are having a ROCKING day? If not than change what you are focusing on right now and take a minute to read this as it can change your life if you allow it too AND take action!
Sometimes the best things never really go away. People like you and me just forget about them.
Are you branding yourself as an expert or just another Sally internet marketer?
Branding yourself keeps you current in your arena, opens doors for you, and creates a lasting impression on your clients. By developing your own brand, you’ll have control over people’s initial perception.
If you don’t brand yourself in the way that you want then someone else will come to their own quick conclusions. This may or may not be true and the professional that you are.
List building is the most effective marketing method because almost everyone use emails. In most forms, both online and offline, you are asked for an email address so that the information is sent to you almost instantly.
List building is also known as permission based marketing, because you can’t send emails to everyone because it is illegal. Asking for permission to send emails is not new in the field of email marketing.
If you are able to collect thousands of email subscribers on your mailing list whom is interested in your products then it will give you a very high return on your investment.
Here are some widely used methods to list building!
1. Websites are the mostly used tool for building email lists. Website owners use opt-in forms to capture email addresses and putting subscribers to their lists.
2. To get more traffic, webmasters also take help of newspaper, online advertisements, TV and radio. They also offer rewards to those who bring people to their websites also known as affiliate marketing.
3. Giving away free stuff is the most common way of getting subscribers. You can offer free reports, ebooks, videos, tutorials, music and plugins to get people on your list.
4. Offering freebies is a double-edged sword. If the people don’t like your stuff, they will immediately opt out of your list and won’t come back. But if they like your stuff, then you will be able to win immediate trust of them. Please remember that building a relationship is extremely important!
5. People generally swap lists. It means you ask your subscribers to opt-in to your partners list and he will also do the same for you. It is useful when both of you only a small number of subscribers have and are in complimentary niches.
Opt-in list building is fabulous!
Email marketing is spreading really fast especially in the offline world. It truly is replacing postal mail. You don’t have to put long physical addresses, you don’t have to pay postage charges and the best thing is that the message is delivered within seconds.
Promotional emails are being used to deliver the contents. In the world where people avoid printing, emails are also playing a role to save paper and environment.
Opt-in marketing is a surefire way to send your message only to the targeted people who are interested in your product. Yes! You save a lot of money by avoiding advertising to those who don’t bother about your product.
List Building Fast!
To create your email list fast, you must have a website. Creating a website is really simple. For less than $10/month you can have your website running 24/7.
Some websites are just the work of cut and paste. If you search on the net then there are thousands of FREE templates out there which can be used to make professional websites.
Thousands of companies are there who are ready to give you free hosting and auto responder services. My personal favorite is Aweber. By having your own website, you can ask your visitor to register with your website and enter his or hers email address to be kept updated.
Make your opt-in procedure hassle free for the subscribers. Some of the webmasters make it too difficult to subscribe by putting unnecessary presells. If you seems too pushy to the subscribers then they won’t subscribe to your list.
If you can find a partner to create opt-in lists with you then it will be great! An experienced internet marketer can help you a lot with its experience.
As the trend of online marketing is increasing so the internet marketers are expected to have skills and knowledge using which they can grow their share of market. Getting subscribers has become a more challenging task now.
The demand for free tutorials, reports and e-books have increased too much. A lot of companies are there who are providing their subscribers the required stuff free of cost. Big companies providing great products free of cost has harden the marketing task for the small internet marketers.
Big companies subscribers are getting emails on daily basis. These emails include:
- Updates in the company.
- News about the new products.
- Changing policies.
- New features in the existing products.
- Promotion & marketing.
- Appointment of affiliates.
- Awards won.
Becoming an expert list builder!
To be successful in your area, you need to be an expert list builder. Whether you are an expert or not will be estimated from your contents. Before you write about anything, do a proper research about that topic. Write as many articles as possible. Take the help of forums to gain more knowledge about the topic.
Don’t write anything you don’t know about just to send your subscribers. Stick with your niche and the needs of your subscribers.
To show that you are an expert, join forums and give people recommendations using the knowledge you’ve about the topic. When you feel that people trust you and you are getting reputation then ask people to join your list to gain more.
Don’t hesitate in asking help from other marketers in your niche. Don’t think of them as competition. I like to think of them as partners instead and have brainstorming sessions and such.
Keeping your subscribers happy!
Keeping your subscribers on your list is a difficult task. To write interesting emails, providing valuable contents and keeping your subscribers happy is a difficult task. People can unsubscribe from your list if they find that you’re not offering anything valuable.
In closing, always remember that this is all about building relationships and trust. Don’t EVER treat you subscribers badly or take them for granted. If you do it will certainly end your all your list building efforts overnight.
Well the kids are back in school now and fall is right around the corner. You think to yourself that you now have a little time to relax before the Holiday Season kicks in, right? Not a chance if you are an affiliate or an eCommerce marketer.
Now is the time to get all your websites in order if they are already built or get them built quickly if you don’t have them completed yet. If not you will be missing out on a lot of awesome search engine juice. That is if you are trying for organic rankings that is. If you are doing paid marketing than you don’t have quite the rush but why not still go for some free traffic as well though…
All the analyst are predicting that people are going to start buying all the holiday gifts and supplies early this year. They also will be doing a lot more searching for the lowest prices and of course the best shipping prices. You are much better off charging a little more for the product and give them FREE shipping.
I will be posting tips and tricks over the next couple weeks. If you have any questions that you would like to ask about marketing or anything else in the marketing arena just post a comment and I will be more than happy to give you an answer to the best of my knowledge.
Video is such an important part of internet marketing right now. Over 60% of
all traffic on the internet is video. Utilize video. Learn how to syndicate it and
re-purpose content. Take a video and make it an audio, podcast or article.
Then do that in the reverse. Take an article to a podcast to a video and then
syndicate it, creating your own little content network with three blogs. All of
which are very productive affiliate strategies.
All business owners should be doing it. It’s like the reputation-management
strategies of creating a presence for your business. When you have that
foundation, you have built and are continuing to build links to your sites, and
you’re generating traffic.
I have been a subscriber to Seth’s blog for a VERY long time and I have read all of his books, which are all fantastic. I really hope you will take the time to get his books and read them also especially if you are hoping to dominate your niche online. I read his post last week and it’s an honest assessment of the way things are online. It’s time to get real on the Internet. By the way, Seth’s book is available free as a download by clicking here ->-> “Unleashing The Idea Virus”. Please take a moment and read this post — it’s excellent! The following is Seth’s post verbatim:
The net has spawned two new ways to create and consume culture.
The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press, and deservedly so, because they’re changing everything.
The second, though, is distracting and ultimately a waste. We’re creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not).
Imagine if people went to the theatre or the movies and stood up and walked out after the first six seconds. Imagine if people went to the senior prom and bailed on their date three seconds after the car pulled away from the curb.
The majority of people who sign up for a new online service rarely or never use it. The majority of YouTube videos are watched for just a few seconds. Chatroulette institutionalizes the glance and click mentality. I’m guessing that more than half the people who started reading this post never finished it.
This is all easy to measure. And it drives people with something to accomplish crazy, because they want visits to go up, clicks to go up, eyeballs to go up.
Should I write blog posts that increase my traffic or that help change the way (a few) people think?
Should a charity focus on instant donations by texting from a million people or is it better to seek dedicated attention and support from a few who understand the mission and are there for the long haul?
More and more often, we’re seeing products and services coming to market designed to appeal to the momentary attention of the clickers. The Huffington Post has downgraded itself, pushing thoughtful stories down the page in exchange for linkbait and sensational celebrity riffs. This strategy gets page views, but does it generate thought or change?
If you create (or market) should you be chasing the people who click and leave? Or is it like trying to turn a cheetah into a house pet? Is manipulating the high-voltage attention stream of millions of caffeinated web surfers a viable long-term strategy?
Mass marketing used to be able to have it both ways. Money bought you audience. Now, all that buys you a mass market is wow and speed. Wow keeps getting harder and dives for the lowest common denominator at the same time.
Time magazine started manipulating the cover and then the contents in order to boost newsstand sales. They may have found a short-term solution, but the magazine is doomed precisely because the people they are pandering to don’t really pay attention and aren’t attractive to advertisers.
My fear is that the endless search for wow further coarsens our culture at the same time it encourages marketers to get ever more shallow. That’s where the first trend comes in… the artists, idea merchants and marketers that are having the most success are ignoring those that would rubberneck and drive on, focusing instead on cadres of fans that matter. Fans that will give permission, fans that will return tomorrow, fans that will spread the word to others that can also take action.
Culture has been getting faster and shallower for hundreds of years, and I’m not the first crusty pundit to decry the demise of thoughtful inquiry and deep experiences. The interesting question here, though, is not how fast is too fast, but what works? What works to change mindsets, to spread important ideas and to create an audience for work that matters? What’s worth your effort and investment as a marketer or creator?
The difference this time is that driveby culture is both fast and free. When there’s no commitment of money or time in the interaction, can change or commerce really happen? Just because you can measure eyeballs and pageviews doesn’t mean you should.
In the race between ‘who’ and ‘how many’, who usually wins–if action is your goal. Find the right people, those that are willing to listen to what you have to say, and ignore the masses that are just going to race on, unchanged.
One very common question that I get all the time when I recommend to students how much to charge for their services, is this:
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